Pemanfaatan Digitalisasi Langkah Tepat di Masa Pandemi

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Pemanfaatan Digitalisasi Langkah Tepat di Masa Pandemi

Pemanfaatan Digitalisasi Langkah Tepat di Masa Pandemi | OBROLANBISNIS.com — Kelesuan dunia usaha sangat dirasakan para pengusaha saat pandemi Covid-19 ini. Imbasnya pengurangan karyawan. Hanya saja, bagi pelaku usaha sederhana sekelas Usaha Kecil Menengah (UKM), hal itu bisa diantisipasi. Terutama menyangkut sektor pemasaran.

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Salah satunya yakni memanfaatkan teknologi digital. Untuk itu, Pemprov Sumut berharap program digitalisasi pemasaran UKM berjalan. Wakil Gubernur Sumut, Musa Rajekshah mengatakan pemanfaatan program digitalisasi bahkan tak hanya dari sisi pemasaran saja.

Tapi juga menyentuh ke pembinaan pelaku usaha. “Sebab dalam era modernisasi sekarang, terutama masa pandemi Covid-19, cara tersebut telah menjadi pilihan utama masyarakat untuk produk tertentu,” kata Musa Rajekshah yang akrab disapa Ijeck saat mengunjungi Balai Latihan Koperasi (Balatkop) serta UPT Pusat Layanan Usaha Terpadu (PLUT) di lokasi PRSU Jalan Gatot Subroto Medan, Senin, 5 Juli 2021.



Pada kunjungan ke PRSU itu, selain ke Gedung PLUT, Ijeck juga sempat meninjau gedung Balai Latihan Koperasi (Balatkop) dan UMKM Sumut di kawasan Medan Sunggal. Apalagi, kondisi Balatkop dan UMKM dinilai sudah tidak representatif untuk tempat latihan.

Ijeck pun berkeinginan agar Aula lantai 2 Gedung PLUT yang cukup luas, bisa digunakan untuk keperluan tersebut. “Saya sudah lihat ke sana, tidak layak. Sementara di sini jauh lebih layak. Kenapa tidak kita pikirkan ini (PLUT) menjadi salah satu ruangan nantinya tempat pelatihan koperasi dan UKM. Bahkan orang umum bisa menggunakannya,” tukasnya.

Sebelumnya, Wagubsu melihat beberapa hal penting yang bisa dilakukan untuk memajukan perekonomian masyarakat melalui pengembangan UKM.



“Gedung ini sudah baik, dihadirkan produk-produk dari Sumut, berupa kerajinan. Secara tampilan, bagus, tetapi kurang banyak (jumlah dan jenis). Jadi kalau sudah banyak, ini bisa jadi tempat pemasaran. Jadi kita mau pemerintah, melalui Dinas Koperasi dan UKM membantu pemasaran dari UKM dan pengrajin,” ujar Wagub.

Begitu juga keberadaan PRSU yang terdiri dari 33 stan atau paviliun masing-masing kabupaten/kota, masih dimanfaatkan atau dibuka saat momentum Pekan Raya selama satu bulan.

Sementara Kepala Dinas Koperasi dan UKM Sumut Suherman menyampaikan, tujuan dari dibangunnya PLUT tersebut di antaranya untuk meningkatkan kualitas kelembagaan koperasi dan UKM.



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Kemudian meningkatkan kompetensi sumber daya manusia (SDM), peningkatan produksi dan produktivitas usaha, serta meningkatkan akses dan jangkauan pemasaran produk.

“Ini sesuai dengan program Kementerian Koperasi dan UKM RI yang menyedikan jasa Non-Finansial secara menyeluruh dan terintegrasi bagi Koperasi dan Usaha Mikro Kecil dan Menengah dalam upaya meningkatkan kinerja produksi, pemasaran, akses pembiayaan dan SDM melalui peningkatan kapasitas kewirausahaan, teknis dan manajerial,” jelasnya.***



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Utilization of Digitalization is the Right Step in a Pandemic Period | OBROLANBISNIS.com — The sluggishness of the business world is felt by entrepreneurs during the Covid-19 pandemic. The result is a reduction in employees. It’s just that, for simple business actors in the class of Small and Medium Enterprises (SMEs), this can be anticipated. Especially regarding the marketing sector.

One of them is utilizing digital technology. For this reason, the North Sumatra Provincial Government hopes that the SME marketing digitization program will run. The Deputy Governor of North Sumatra, Musa Rajekshah, said that the use of the digitalization program was not only in terms of marketing.

But it also touches on the development of business actors. “Because in the modernization era, especially during the Covid-19 pandemic, this method has become the community’s main choice for certain products,” said Musa Rajekshah, who is familiarly called Ijeck when he visited the Cooperative Training Center (Balatkop) and the UPT Integrated Business Service Center (PLUT). at the PRSU location on Jalan Gatot Subroto Medan, Monday, July 5, 2021.



During the visit to PRSU, in addition to the PLUT Building, Ijeck also visited the North Sumatran Cooperative Training Center (Balatkop) and MSMEs in the Medan Sunggal area. Moreover, the condition of Balatkop and MSMEs is considered unrepresentative for the training ground.

Ijeck also wishes that the 2nd floor hall of the PLUT Building, which is quite spacious, can be used for this purpose. “I’ve looked there, it’s not worth it. While here much more decent. Why don’t we think that this (PLUT) will be one of the rooms for training cooperatives and SMEs. Even the general public can use it,” he said.

Previously, the Deputy Governor saw several important things that could be done to advance the community’s economy through the development of SMEs.



“This building is good, products from North Sumatra are presented, in the form of handicrafts. In appearance, good, but lacking a lot (amount and type). So if you have a lot, this can be a marketing place. So we want the government, through the Department of Cooperatives and SMEs to help with the marketing of SMEs and craftsmen,” said the Deputy Governor.

Likewise, the existence of PRSU, which consists of 33 booths or pavilions for each district/city, is still being used or opened during the one-month Pekan Raya momentum.

Meanwhile, the Head of the North Sumatra Cooperatives and SMEs Office, Suherman, said that the purpose of the PLUT construction was to improve the institutional quality of cooperatives and SMEs.



Then increase the competence of human resources (HR), increase production and business productivity, as well as increase access and reach of product marketing.

“This is in accordance with the Indonesian Ministry of Cooperatives and SMEs program which provides comprehensive and integrated Non-Financial services for Cooperatives and Micro, Small and Medium Enterprises in an effort to improve production performance, marketing, access to financing and human resources through increasing entrepreneurial, technical and managerial capacity,” clear.***



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