PRSU Dorong Promosi Produk UKM dan Kerajinan 33 Kab/Kota di Sumut

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PRSU Dorong Promosi Produk UKM dan Kerajinan 33 KabKota di Sumu

PRSU Dorong Promosi Produk UKM dan Kerajinan 33 Kab/Kota di Sumut | OBROLANBISNIS.com — Wakil Gubernur (Wagub) Sumatera Utara (Sumut) Musa Rajekshah mengunjungi beberapa lokasi terkait sarana dan prasarana pendukung pengembangan usaha kecil dan menengah (UKM) Dinas Koperasi dan UKM. Kehadirannya mendorong agar keberadaan Pekan Raya Sumatera Utara (PRSU) bisa dihidupkan setiap hari sepanjang tahun.

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Hal itu disampaikan Wagub Musa Rajekshah saat mengunjungi Balai Latihan Koperasi (Balatkop) serta UPT Pusat Layanan Usaha Terpadu (PLUT) di lokasi PRSU Jalan Gatot Subroto Medan, Senin, 5 Juli 2021.

Turut hadir di antaranya mantan Sekdaprov Sumut R Sabrina, para pelaku usaha, mewakili Lembaga Pemberdayaan Ekonomi Rakyat (LPER) Medan, serta didampingi Kepala Dinas Koperasi dan UKM Suherman bersama jajaran.



Pada kunjungan itu, Wagub melihat beberapa hal penting yang bisa dilakukan untuk memajukan perekonomian masyarakat melalui pengembangan UKM.
Ada pun di gedung bagian depan PRSU sebagai PLUT Dinas Koperasi dan UKM Sumut tersebut, terdapat berbagai stan berisi produk kerajinan yang dipamerkan sekaligus dijual. Selain itu, di lantai 2 terdapat aula yang sebagian digunakan sebagai tempat konsultasi oleh dinas tersebut, untuk pelaku usaha.

“Gedung ini sudah baik, dihadirkan produk-produk dari Sumut, berupa kerajinan. Secara tampilan, bagus, tetapi kurang banyak (jumlah dan jenis). Jadi kalau sudah banyak, ini bisa jadi tempat pemasaran. Jadi kita mau pemerintah, melalui Dinas Koperasi dan UKM membantu pemasaran dari UKM dan pengrajin,” ujar Wagub.

Begitu juga keberadaan PRSU yang terdiri dari 33 stan atau paviliun masing-masing kabupaten/kota, masih dimanfaatkan atau dibuka saat momentum Pekan Raya selama satu bulan.



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Sedangkan 11 bulan lagi, hampir tidak digunakan sama sekali. Sehingga menurut Wagub, keberadaanya bisa dimanfaatkan untuk mengembangkan UKM di setiap paviliun yang ada.

“Kita lihat seperti keberadaan paviliun yang ada di dalam ini, kita mau setiap hari dibuka. Jadi kabupaten/kota bisa menampilkan produk UKM dan kerajinan dari daerah masing-masing di sana, dengan kita kerja sama. Dengan begitu, tamu-tamu dari luar provinsi mau pun luar negeri, bisa melihat berbagai macam produk dari 33 daerah di Sumut,” jelas Musa Rajekshah.

Meski pun PRSU tidak dapat disamakan dengan Taman Mini Indonesia Indah (TMII) yang menampilkan berbagai kebudayaan Nusantara, namun setidaknya dapat memberikan gambaran tentang 33 kabupaten/kota yang ada. Serta fokus kepada produk kerajinan dan UKM.



“Ya, ini paviliun kita sudah mencerminkan ciri khas daeranya. Boleh saja tampilannya seperti itu (TMII), tetapi kita fokus ke UKM-nya. Maka itu, bagaimana ini (paviliun) bisa kita hidupkan,” sebut Ijeck sapaan akrab Musa Rajekshah, terkait keberadaan PRSU yang tidak dibuka sejak pandemi Covid-19 tahun lalu. ***


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PRSU Encourages Promotion of SME and Handicraft Products in 33 Regencies/Cities in North Sumatra | OBROLANBISNIS.com — The Deputy Governor (Vice Governor) of North Sumatra (Sumut) Musa Rajekshah visited several locations related to facilities and infrastructure to support the development of small and medium enterprises (UKM) of the Cooperatives and SMEs Service. His presence encourages the existence of the North Sumatra Fair (PRSU) to be turned on every day throughout the year.

This was conveyed by Deputy Governor Musa Rajekshah while visiting the Cooperative Training Center (Balatkop) and the UPT Integrated Business Service Center (PLUT) at the PRSU location, Jalan Gatot Subroto Medan, Monday, July 5, 2021.

Also attending were the former North Sumatra Provincial Secretary R Sabrina, business actors, representing the Medan People’s Economic Empowerment Institute (LPER), and accompanied by the Head of the Cooperatives and SMEs Service Office, Suherman, along with his staff.



During the visit, the Deputy Governor saw several important things that could be done to advance the community’s economy through the development of SMEs.
In the building in front of the PRSU as the PLUT of the North Sumatra Cooperatives and SMEs Office, there are various booths containing handicraft products that are exhibited and sold at the same time. In addition, on the 2nd floor there is a hall which is partly used as a place of consultation by the agency, for business actors.

“This building is good, products from North Sumatra are presented, in the form of handicrafts. In appearance, good, but lacking a lot (amount and type). So if you have a lot, this can be a marketing place. So we want the government, through the Department of Cooperatives and SMEs to help with the marketing of SMEs and craftsmen,” said the Deputy Governor.

Likewise, the existence of PRSU, which consists of 33 booths or pavilions for each district/city, is still being used or opened during the one-month Pekan Raya momentum.



While 11 months away, almost not used at all. So according to the Deputy Governor, its existence can be used to develop SMEs in each existing pavilion.

“We see that there is a pavilion inside, we want it to be opened every day. So districts/cities can display SME and handicraft products from their respective regions there, with us working together. That way, guests from outside the province as well as abroad, can see various kinds of products from 33 regions in North Sumatra,” explained Musa Rajekshah.

Even though PRSU cannot be equated with Taman Mini Indonesia Indah (TMII) which displays various Indonesian cultures, it can at least provide an overview of the 33 districts/cities that exist. And focus on handicraft products and SMEs.



“Yes, our pavilion already reflects the characteristics of the area. It’s okay to look like that (TMII), but we focus on the SMEs. So, how can we turn this (pavilion) on,” said Ijeck, Musa Rajekshah’s nickname, regarding the existence of PRSU which had not been opened since the Covid-19 pandemic last year. ***



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Referensi 

Tentang Sumut

Produk UKM Sumut

Wagub Musa Rajekshah 

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