“Google Play Festival” Hiburan Saat Pandemi | OBROLANBISNIS.com — Sebagai kelanjutan dari kerja sama strategis dengan Google Play di awal tahun 2021, ShopeePay meluncurkan kampanye Google Play Festival untuk memfasilitasi kebutuhan hiburan masyarakat Indonesia saat pandemi, Senin, 13 September 2021.
Berlangsung hingga 26 September 2021, kampanye ini menggandeng publisher-publisher favorit seperti WeTV, Mobile Legends Bang Bang, Webtoon, dan PUBG Mobile untuk menghadirkan cashback hingga 90% serta ribuan bonus skin dan item gratis yang dapat digunakan di berbagai kebutuhan hiburan yang digemari masyarakat Indonesia. Kebutuhan tersebut termasuk pembelian aplikasi, top-up game, hingga berlangganan layanan Video on Demand (VoD) dan komik digital.
Riset “Digital 2021” dari We Are Social dan HootSuite awal tahun ini melaporkan bahwa jumlah rata-rata waktu yang digunakan masyarakat Indonesia untuk mengakses internet meningkat hampir satu jam menjadi 8 jam 52 menit dibanding tahun sebelumnya.
Laporan yang sama juga mengungkapkan bahwa aplikasi hiburan dan video termasuk yang paling banyak digunakan pengguna smartphone. Berangkat dari data tersebut, kampanye ini hadir untuk menangkap segmen masyarakat yang sudah familiar dengan era digitalisasi untuk turut mengadopsi pembayaran digital.
Cindy Candiawan, Head of Campaigns & Growth Marketing ShopeePay mengatakan, saat ini, peluang untuk mendorong penggunaan pembayaran digital, khususnya pada mereka yang telah akrab dengan layanan digital sangatlah besar.
“Kolaborasi dan integrasi dengan Google Play memungkinkan kami untuk menghadirkan program yang memudahkan masyarakat memenuhi kebutuhan hiburannya secara lebih aman, nyaman, dan memuaskan. Google Play Festival adalah salah satu bentuk upaya kami dan mitra dalam melakukan edukasi terhadap layanan pembayaran digital yang pada akhirnya diharapkan dapat meningkatkan inklusi keuangan di Indonesia,” terangnya.
INFO BISNIS
Pengguna ShopeePay disuguhkan promo-promo menarik untuk metode pembayaran ShopeePay di Google Play, seperti 12-23 September: Cashback 50% bagi pengguna yang menggunakan metode pembayaran ShopeePay di Google Play untuk pertama kali.
12-14 September: Cashback 80% dan in-game items gratis untuk pengguna yang melakukan transaksi top-up PUBG Mobile. Lalu, 15-17 September: Cashback 80% untuk transaksi berlangganan WeTV. Kemudian, 18-20 September: Cashback 80% untuk transaksi pembelian koin komik digital Webtoon. Pengguna juga akan mendapatkan 9 Webtoon Coins secara gratis dengan melakukan transaksi minimal Rp15.000. Dan 21-23 September: Cashback 80% dan skin gratis untuk transaksi top-up game Mobile Legends Bang Bang (MLBB) senilai minimal Rp75.000.
Selanjutnya, 24-26 September (Puncak Kampanye): Cashback 90% untuk seluruh transaksi di Google Play. Selain itu pengguna juga berkesempatan mendapatkan bonus eksklusif, yakni Skin MLBB gratis dengan kuota terbatas untuk transaksi top-up senilai minimal Rp75.000.
In-game items PUBG Mobile gratis untuk setiap transaksi menggunakan ShopeePay. 9 Webtoon Coins gratis untuk setiap transaksi minimal Rp15.000. Bonus di atas ditambah saldo ShopeePay dan hadiah lainnya juga bisa didapatkan dengan mengikuti kuis dan kompetisi media sosial di akun Instagram ShopeePay.
“Dalam beberapa saat terakhir, uang digital menjadi metode pembayaran yang disukai oleh pengguna WeTV berkat kepraktisan dan berbagai promo yang diberikan. Kami harap, kampanye ini bisa semakin memfasilitasi minat tinggi masyarakat Indonesia akan hiburan digital, khususnya video streaming, terutama di saat pandemi dan banyak dari kita menghabiskan waktu di rumah dengan menonton berbagai hiburan Asia terbaik,” kata Lesley Simpson, Country Head WeTV Indonesia. ***
“Google Play Festival” Entertainment During a Pandemic | OBROLANBISNIS.com — As a continuation of the strategic partnership with Google Play in early 2021, ShopeePay launched the Google Play Festival campaign to facilitate the entertainment needs of the Indonesian people during the pandemic, Monday, September 13, 2021.
Running until September 26, 2021, this campaign collaborates with favorite publishers such as WeTV, Mobile Legends Bang Bang, Webtoon, and PUBG Mobile to present cashbacks of up to 90% as well as thousands of bonus skins and free items that can be used in various entertainment needs that are popular with the Indonesian people. . These needs include application purchases, game top-ups, and subscriptions to Video on Demand (VoD) services and digital comics.
Research “Digital 2021” from We Are Social and HootSuite earlier this year reported that the average amount of time Indonesians spend accessing the internet has increased by almost one hour to 8 hours 52 minutes compared to the previous year.
The same report also reveals that entertainment and video applications are among the most used by smartphone users. Based on this data, this campaign is here to capture segments of society who are already familiar with the digitalization era to participate in adopting digital payments.
Cindy Candiawan, Head of Campaigns & Growth Marketing ShopeePay said, currently, the opportunity to encourage the use of digital payments, especially for those who are already familiar with digital services is huge.
“Collaboration and integration with Google Play allows us to present programs that make it easier for people to meet their entertainment needs more safely, comfortably, and satisfactorily. The Google Play Festival is one of our efforts and partners in educating digital payment services which in the end is expected to increase financial inclusion in Indonesia,” he explained.
ShopeePay users are offered attractive promos for the ShopeePay payment method on Google Play, such as September 12-23: 50% cashback for users using the ShopeePay payment method on Google Play for the first time
12-14 September: 80% cashback and free in-game items for users who make PUBG Mobile top-up transactions. Then, September 15-17: 80% cashback for WeTV subscription transactions.
Then, September 18-20: 80% cashback for Webtoon digital comic coin purchase transactions. Users will also get 9 Webtoon Coins for free by making a minimum transaction of IDR 15,000. And September 21-23: 80% cashback and free skins for top-up transactions for the Mobile Legends Bang Bang (MLBB) game worth a minimum of IDR 75,000.
Next up, September 24-26 (Campaign Peak): 90% cashback on all transactions on Google Play. In addition, users also have the opportunity to get an exclusive bonus, namely a free MLBB Skin with a limited quota for top-up transactions worth a minimum of IDR 75,000.
Free PUBG Mobile in-game items for every transaction using ShopeePay. 9 free Webtoon Coins for every transaction of at least IDR 15,000. The above bonus plus ShopeePay balance and other prizes can also be obtained by participating in quizzes and social media competitions on the ShopeePay Instagram account.
“In recent times, digital money has become the preferred payment method by WeTV users thanks to its practicality and various promos provided. We hope that this campaign can further facilitate the high interest of the Indonesian people in digital entertainment, especially video streaming, especially during the pandemic and many of us are spending time at home watching the best Asian entertainment,” said Lesley Simpson, Country Head of WeTV Indonesia. ***
[ril/RED]
