5 Kategori Tokopedia Paling Laris Selama 2021 | Tokopedia Makin Dekatkan Pembeli dengan Penjual | OBROLANBISNIS.com — Inisiatif Hyperlocal yang digencarkan Tokopedia membawa dampak positif di berbagai daerah, termasuk Sumatera Utara dan Medan.
“Kategori Makanan dan Minuman, Kesehatan, Rumah Tangga, Otomotif, dan Perawatan Diri menjadi kategori di Tokopedia dengan peningkatan transaksi paling tinggi di Sumatera Utara pada 2021 dibandingkan dengan 2020,” kata Senior Lead Regional Growth Expansion (RGX) Tokopedia, Ivander Wijaya, Kamis, 24 Februari 2022.
Program turunan inisiatif Hyperlocal seperti Kumpulan Toko Pilihan (KTP), Digitalisasi Pasar, Sekolah Kilat Seller, Tokopedia Nyam dan masih banyak lainnya, merupakan upaya Tokopedia untuk mendekatkan pembeli dengan penjual terdekat.
“UMKM lokal di berbagai daerah, seperti Coffeenatics, kini bisa punya kesempatan yang sama untuk terus bangkit dan bertumbuh. Jadi mereka tidak perlu lagi pindah ke Ibukota untuk menjadi juara,” tambah Ivander.
Coffeenatics
Berangkat dari keinginan untuk memperkenalkan berbagai jenis biji kopi lokal, Harris Hartanto Tan dan rekannya Norita Chai membuka kafe Coffeenatics di Medan yang menghadirkan specialty coffee pada tahun 2015. Harris juga menggencarkan penjualan onlinenya melalui Tokopedia.
“Tokopedia sangat membantu kami dalam beradaptasi terutama selama awal pandemi. Sepanjang 2021, peningkatan transaksi Coffeenatics mencapai 350% dibandingkan tahun 2020. Jangkauan kami pun semakin luas bahkan bisa sampai Papua,” ujar Harris.
Coffeenatics pun rutin mengikuti sederet program yang dihadirkan Tokopedia, di antaranya Waktu Indonesia Belanja (WIB), Kumpulan Toko Pilihan (KTP), #SatuDalamKopi hingga kegiatan offline yang di-online-kan Tokopedia, seperti Jakarta Coffee Week 2020.
Tidak berhenti di situ, Coffeenatics juga turut mendorong tumbuh kembang petani kopi lokal melalui program adopsi ladang yang telah dilaksanakan di beberapa wilayah, termasuk Aceh, Simalungun, Karo hingga Kintamani di Bali.
Bahkan, Coffeenatics juga turut mendukung pelestarian habitat primata owa hitam atau siamang melalui penjualan kopi ‘Siamang Forest’.
“Harapannya kami bisa mendorong para petani kopi lokal menjadi semakin sejahtera agar bisa terus berkembang di negeri sendiri. Kami mengajak lebih banyak masyarakat untuk berani berbisnis, sekaligus menjadi penyedia kopi berkualitas yang dapat mengharumkan nama Indonesia,” ucap Harris. ***
Top 5 Best Selling Tokopedia Categories During 2021 | Tokopedia Brings Buyers Closer to Sellers | OBROLANBISNIS.com — Tokopedia’s Hyperlocal initiative has brought positive impacts in various regions, including North Sumatra and Medan.
“The Food and Beverage, Health, Household, Automotive, and Personal Care categories are the categories at Tokopedia with the highest increase in transactions in North Sumatra in 2021 compared to 2020,” said Tokopedia’s Senior Lead Regional Growth Expansion (RGX), Ivander Wijaya, Thursday. , February 24, 2022.
Derived programs from Hyperlocal initiatives such as the Preferred Store Collection (KTP), Market Digitization, Seller Express School, Tokopedia Nyam and many others, are Tokopedia’s efforts to bring buyers closer to the closest sellers.
“Local MSMEs in various regions, such as Coffeenatics, now have the same opportunity to continue to rise and grow. So they no longer need to move to the capital to become champions,” added Ivander.
Coffeenatics
Departing from the desire to introduce various types of local coffee beans, Harris Hartanto Tan and his partner Norita Chai opened a Coffeenatics cafe in Medan that serves specialty coffee in 2015. Harris is also intensifying his online sales through Tokopedia.
“Tokopedia really helped us in adapting especially during the beginning of the pandemic. Throughout 2021, the increase in Coffeenatics transactions will reach 350% compared to 2020. Our reach is even wider, it can even reach Papua,” said Harris.
Coffeenatics also regularly participates in a series of programs presented by Tokopedia, including Indonesia Shopping Time (WIB), Preferred Store Collection (KTP), #SatudalamKopi to offline activities that are online by Tokopedia, such as Jakarta Coffee Week 2020.
It doesn’t stop there, Coffeenatics also encourages the growth and development of local coffee farmers through field adoption programs that have been implemented in several areas, including Aceh, Simalungun, Karo to Kintamani in Bali.
In fact, Coffeenatics also supports the preservation of the primate habitat of the black gibbon or siamang through the sale of ‘Siamang Forest’ coffee.
“Hopefully we can encourage local coffee farmers to become more prosperous so that they can continue to grow in their own country. We invite more people to dare to do business, as well as become a provider of quality coffee that can make Indonesia proud,” said Harris. ***
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