Walikota Bobby Nasution Resmikan Kampus UMKM Shopee Medan | OBROLANBISNIS.com — Shopee dan Pemerintah Kota Medan hari ini, Kamis, 17 Maret 2022, meresmikan Kampus UMKM Shopee Medan yang menjadi kampus pertama di Pulau Sumatra dan ke 6 di Indonesia yang memberikan solusi komprehensif dari hulu ke hilir untuk perkembangan UMKM lokal.
Menjadi bagian kelanjutan komitmen #ShopeeAdaUntukUMKM, kampus ini hadir untuk mendorong ekspansi bisnis para Usaha Mikro, Kecil, dan Menengah (UMKM) di Medan dan sekitarnya.
Kampus ini juga diharapkan dapat mempermudah akses peningkatan keterampilan digital UMKM lokal, yang akan membantu mereka memperluas jangkauan pasar ke seluruh Indonesia melalui ekosistem pasar yang modern.
Wali Kota Medan, Muhammad Bobby Afif Nasution turut meresmikan Kampus UMKM Shopee Medan yang dipercaya akan menjadi solusi nyata bagi UMKM di Medan dan sekitarnya.
“Saat ini, pelaku UMKM di Kota Medan membutuhkan perhatian khusus, tentang bagaimana produk mereka bisa diketahui masyarakat dan konsumen dengan lebih memperhatikan packaging dan promosi, yang selama ini belum pernah dilakukan dan didapatkan ilmunya oleh mereka. Shopee diharapkan dapat menampung dan memberikan edukasi bagi pelaku UMKM yang telah atau akan membuat produk. Sekali lagi saya ucapkan terima kasih kepada Shopee. Mudah-mudahan kegiatan yang kita lakukan diberkahi dan diridai, sehingga kebaikan yang kita lakukan benar-benar memberikan manfaat bagi masyarakat Kota Medan untuk meningkatkan ekonomi para pelaku UMKM,” jelas Bobby Nasution.
INFO BISNIS: Rencana Tahun 2022 Bersama Shopee
Direktur Eksekutif Shopee Indonesia,
Christin Djuarto menegaskan, komitmen
#ShopeeAdauntukUMKM khususnya di Pulau Sumatra. “Era digital membawa tantangan tersendiri bagi UMKM Indonesia, termasuk di Kota Medan. Oleh karena itu, Kampus UMKM Shopee hadir bertujuan untuk membawa solusi, dengan mendorong para pelaku UMKM di Medan dan sekitarnya, melalui sosialisasi, edukasi, pelatihan, dan pendampingan untuk dapat menghadapi tantangan di era digital saat ini,” sebutnya.
Secara jangka panjang, lanjut Christin Djuarto, dengan kehadiran Kampus UMKM Shopee diharapkan para pelaku UMKM lebih memahami dan merasakan
manfaat dari digitalisasi dan akhirnya dapat mengembangkan bisnis mereka secara optimal melalui ekosistem digital bersama Shopee.
Kampus UMKM Shopee Medan
Kampus UMKM Shopee Medan berlokasi di Jalan Bambu 2 nomor 80, Kelurahan Durian, Kecamatan Medan Timur, Kota Medan, memiliki berbagai fasilitas dan layanan untuk pelatihan dan pendampingan para UMKM lokal.
Seluruh fasilitas dan layanan tersedia gratis dan dapat digunakan seperti:
- Edukasi bagi UMKM: Pelaku UMKM dapat mendaftarkan diri untuk mengikuti berbagai kelas yang akan diberikan oleh trainer Shopee terdedikasi, meliputi kelas pendaftaran dan pembuatan toko di Shopee, pengaturan pengiriman dan pengelolaan seller centre, pengembangan usaha, bagaimana cara mengoptimalisasi sistem pemasaran secara digital, serta fitur-fitur penunjang bisnis yang tersedia di aplikasi Shopee seperti Shopee Pinjam.
- Pendampingan bisnis bagi UMKM: Trainer Shopee disediakan sebagai perpanjangan tangan dari para pelaku UMKM dalam pendampingan bisnis terkait edukasi dan pelatihan mengenai administrasi dan operasional toko, hingga peningkatan performa bisnis. Para pelaku UMKM akan dibimbing agar secara efektif mengurus pembukuan yang sudah terdigitalisasi di aplikasi Shopee.
- Studio Foto dan Live Streaming: Turut menunjang bisnis dari pelaku UMKM, Shopee menghadirkan fasilitas pendukung seperti ruangan training, ruangan rapat, studio foto, ruangan live streaming, pusat edukasi dan simulasi sistem gudang, dan area pameran.
“Harapan kami, semoga Kampus UMKM Shopee Medan ini dapat menjadi one-stop services bagi UMKM yang bersama-sama ingin mengembangkan bisnisnya dari offline ke ekosistem bisnis digital, sehingga dapat memperluas jangkauan bisnisnya ke seluruh Indonesia dan turut mendukung pertumbuhan ekonomi di Indonesia,” sebut Christin. ***
Mayor Bobby Nasution Inaugurates the MSME Shopee Medan Campus | OBROLANBISNIS.com — Shopee and the Medan City Government today, Thursday, March 17, 2022, inaugurated the Shopee Medan MSME Campus, which is the first campus on Sumatra Island and the 6th in Indonesia that provides comprehensive solutions from upstream to downstream for the development of local MSMEs.
As part of the continuation of the #ShopeeAdaForUMKM commitment, this campus is here to encourage the business expansion of Micro, Small and Medium Enterprises (MSMEs) in Medan and its surroundings.
The campus is also expected to make it easier to access the digital skills of local MSMEs, which will help them expand their market reach throughout Indonesia through a modern market ecosystem.
Mayor of Medan, Muhammad Bobby Afif Nasution also inaugurated the Shopee Medan MSME Campus which is believed to be a real solution for MSMEs in Medan and its surroundings.
“Currently, MSME actors in the city of Medan need special attention, regarding
how their products can be known by the public and consumers by paying more attention to packaging and promotions, which so far have never been done and gained knowledge by them. Shopee is expected to be able to accommodate and provide education for MSME actors who have or will make products. Once again I thank Shopee. Hopefully the activities that we do are blessed and blessed, so that the good we do can really benefit the people of Medan City to improve the economy of MSME actors, “explained Bobby Nasution.
Shopee Indonesia Executive Director,
Christin Djuarto confirms, commitment
#ShopeeAdaforUMKM especially on Sumatra Island. “The digital era brings its own challenges for Indonesian MSMEs, including in the city of Medan. Therefore, the Shopee MSME Campus is here with the aim of bringing solutions, by encouraging MSME actors in the community Medan and its surroundings, through socialization, education, training, and assistance to be able to face challenges in the current digital era,” he said.
In the long term, continued Christin Djuarto, with the presence of the Shopee MSME Campus, it is hoped that MSME actors will understand and feel better
benefit from digitization and finally be able to develop their business optimally through a digital ecosystem with Shopee.
Shopee Medan MSME Campus
The MSME Shopee Medan campus is located at Jalan Bambu 2 number 80, Durian Village, East Medan District, Medan City, and has various facilities and services for training and mentoring local MSMEs.
All facilities and services are available free of charge and can be used such as:
• Education for MSMEs: MSME actors can register to take part in various classes that will be given by a dedicated Shopee trainer, including registration and shop creation classes at Shopee, delivery arrangements and seller center management, business development, how to optimize the digital marketing system, and business support features available in the Shopee application such as Shopee Borrow.
• Business assistance for MSMEs: Shopee Trainers are provided as an extension of MSME actors in business assistance related to education and training regarding store administration and operations, to improving business performance. MSME actors will be guided to effectively manage digitalized bookkeeping in the Shopee application.
• Photo Studio and Live Streaming: Supporting the business of MSME players, Shopee provides supporting facilities such as training rooms, meeting rooms, photo studios, live streaming rooms, education centers and warehouse system simulations, and exhibition areas.
“Our hope is that the Shopee Medan MSME Campus can become one-stop services for MSMEs who together want to develop their business from offline to a digital business ecosystem, so that they can expand their business reach throughout Indonesia and help support economic growth in Indonesia,” he said. Christine. ***
