Transaksi MyTelkomsel Melonjak Hingga 99% Selama Momen Mudik Lebaran 2022 | OBROLANBISNIS.com — Telkomsel sukses mengawal ketersediaan akses telekomunikasi seluler yang prima selama momen Ramadan dan Idul Fitri (RAFI) 1443 H, dengan pertumbuhan akses layanan data hingga 21 persen dibandingkan periode yang sama tahun sebelumnya.
Dengan adanya kebijakan pemerintah yang memberi kemudahan masyarakat untuk mudik merayakan Hari Raya Idul Fitri 1443 H di kampung halaman, Telkomsel memperkuat pengamanan kualitas akses jaringan broadband hingga periode mudik dan arus balik Lebaran.
Selama periode RAFI 1443 H, transaksi pembelian paket layanan data melalui aplikasi/platform MyTelkomsel melonjak hingga 99 persen, yang turut mendorong pertumbuhan tertinggi trafik broadband di jalur mudik/balik Lebaran hingga 46 persen (mulai 25 April sampai dengan 8 Mei 2022), dibandingkan periode hari biasa.
Telkomsel juga mencatat, secara keseluruhan pertumbuhan transaksi layanan data pelanggan Telkomsel tersebut juga didominasi pembelian paket voucher fisik data favorit seperti paket 2.5GB dan 1.5GB, yang mana secara keseluruhan pertumbuhan transaksi paket layanan data Telkomsel mencapai 32 persen.
Kenaikan tersebut juga menunjukan semakin tingginya adopsi pelanggan dalam memaksimalkan seluruh saluran, terutama akses layanan digital yang telah dihadirkan Telkomsel untuk kemudahan dalam bertransaksi.
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Untuk akses layanan digital, Telkomsel juga mengalami pertumbuhan transaksi yang cukup signifikan yaitu sekira 30 persen dari periode hari biasa atau tumbuh 11 persen dibandingkan periode yang sama tahun 2021 lalu.
Sesuai dengan fokus utama perusahaan untuk memberikan layanan digital entertainment yang prima, platform Dunia Games mencatatkan peningkatan transaksi tertinggi sepanjang tahun ini sebesar 109 persen, serta layanan video melalui fitur layanan platform MAXstream add-on dan premium bundling-nya, yang memberikan pertumbuhan transaksi sebesar 130 persen dari periode bulan lalu.
Direktur Utama Telkomsel, Hendri Mulya Syam mengatakan, aktivitas digital pelanggan yang turut mendorong peningkatan trafik layanan data sebagai penunjang konektivitas digital yang prima.
“Kami bersyukur seluruh aset infrastruktur dan teknologi terdepan dari Telkomsel dapat mendukung optimalisasi pengalaman digital pelanggan selama momen RAFI 1443 H, terutama pada saat periode mudik dan arus balik Lebaran,” ujar Hendri.
Di sejumlah rest area jalur mudik hingga titik wisata atau keramaian yang menjadi bagian fokus POI selama RAFI 1443 H ini, Telkomsel juga menggelar layanan Posko Telkomsel Siaga yang menghadirkan beragam kebutuhan produk dan layanan unggulan.
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Telkomsel mencatat, paket combo yang menawarkan gabungan keunggulan layanan data dan panggilan suara. Selain itu, paket data unlimited juga menjadi salah satu yang paling diminati pelanggan yang berkunjung langsung ke Posko Telkomsel Siaga di berbagai titik.
Pertumbuhan baik itu transaksi pembelian paket atau layanan digital tersebut turut mendorong adanya kenaikan trafik broadband secara keseluruhan, termasuk di sejumlah titik transit transportasi mudik seperti bandar udara, stasiun, terminal dan pelabuhan yang meningkat hingga 28 persen, dengan lonjakan trafik broadband tertinggi terjadi di Bandar Udara Soekarno-Hatta, Tangerang-Banten, yakni sekira 54 persen.
Sedangkan untuk kenaikan trafik broadband tertinggi di jalur mudik/balik tercatat terjadi di sepanjang jalur mudik/balik di wilayah Nagrek-Jawa Barat, yang mencapai 46 persen.
Lonjakan trafik broadband tersebut telah diantisipasi melalui komitmen awal Telkomsel yang telah memprioritaskan pengamanan akses jaringan Broadband di 500 Point of Interest (POI), termasuk 56 titik transit transportasi mudik dan 64 ruas jalan tol utama di seluruh Indonesia.
Telkomsel sendiri telah memastikan upaya optimalisasi kapasitas dan kualitas jaringan broadband di wilayah, menyesuaikan pergerakan trafik layanan digital pelanggan.
Hendri menambahkan, Telkomsel juga mencatat adanya pertumbuhan transaksi pembelian paket melalui layanan mitra outlet/reseller Telkomsel yang menggunakan aplikasi DigiPOS Aja!, yang meningkat sekira 41 persen dibandingkan periode yang sama. Sedangkan untuk pulsa 5.000, 10.000, dan 20.000 menjadi denominasi isi ulang pulsa yang paling diminati pelanggan selama momen RAFI 1443 H.
“Tumbuhnya transaksi pelanggan melalui layanan DigiPOS Aja! diharapkan dapat mendorong kebangkitan bisnis para mitra outlet/reseller Telkomsel yang juga merupakan bagian dari para pelaku Usaha Mikro, Kecil dan Menengah,” sebut Hendri. ***
MyTelkomsel Transactions Soar Up to 99% During Eid 2022 | OBROLANBISNIS.com — Telkomsel has succeeded in overseeing the availability of prime cellular telecommunications access during Ramadan and Eid al-Fitr (RAFI) 1443 H, with data service access growth of up to 21 percent compared to the same period the previous year.
With the government’s policy that makes it easier for people to go home to celebrate Eid Al-Fitr 1443 H in their hometowns, Telkomsel has strengthened the security of broadband network access quality until the homecoming period and the return flow of Lebaran.
During the RAFI 1443 H period, transactions for purchasing data service packages through the MyTelkomsel application/platform jumped up to 99 percent, which contributed to the highest growth in broadband traffic on the Lebaran homecoming/return route up to 46 percent (from April 25 to May 8, 2022), compared to the period ordinary day.
Telkomsel also noted that the overall growth of Telkomsel’s customer data service transactions was also dominated by purchases of favorite physical data voucher packages such as 2.5GB and 1.5GB packages, where the overall growth of Telkomsel’s data service package transactions reached 32 percent.
This increase also shows the increasing adoption of customers in maximizing all channels, especially access to digital services that have been presented by Telkomsel for ease of transactions.
For access to digital services, Telkomsel has also experienced significant transaction growth, which is approximately 30 percent from the normal day period or 11 percent growth compared to the same period in 2021.
In accordance with the company’s main focus on providing excellent digital entertainment services, the Dunia Games platform recorded the highest transaction increase so far this year by 109 percent, as well as video services through its MAXstream add-on and premium bundling platform service features, which resulted in transaction growth of 130 percent from last month’s period.
President Director of Telkomsel, Hendri Mulya Syam, said that it was the digital activities of customers that contributed to the increase in data service traffic as a support for prime digital connectivity.
“We are grateful that all of Telkomsel’s leading infrastructure and technology assets can support the optimization of customers’ digital experiences during the RAFI 1443 H moment, especially during the homecoming period and the return flow of Lebaran,” said Hendri.
In a number of rest areas on the homecoming route to tourist points or crowds that are part of the focus of POI during RAFI 1443 H, Telkomsel also holds a Telkomsel Alert Post service which presents various needs for superior products and services.
Telkomsel noted, a combo package that offers a combination of the advantages of data services and voice calls. In addition, the unlimited data package is also one of the most sought after by customers who visit the Telkomsel Siaga Command Post at various points.
The growth, whether it be transactions for purchasing packages or digital services, has also contributed to an increase in overall broadband traffic, including at a number of transit points for homecoming transportation such as airports, stations, terminals and ports, which increased by 28 percent, with the highest spike in broadband traffic occurring at the airport. Soekarno-Hatta, Tangerang-Banten, which is around 54 percent.
Meanwhile, the highest increase in broadband traffic on the homecoming/return route was recorded along the homecoming/return route in the Nagrek-West Java region, which reached 46 percent.
This surge in broadband traffic has been anticipated through Telkomsel’s initial commitment to prioritize securing broadband network access at 500 Points of Interest (POI), including 56 homecoming transportation transit points and 64 main toll roads throughout Indonesia.
Telkomsel itself has ensured efforts to optimize the capacity and quality of broadband networks in the region, adjusting the traffic movements of digital customer services.
Hendri added, Telkomsel also noted a growth in package purchase transactions through Telkomsel’s outlet/reseller partner services using the DigiPOS Aja! application, which increased by approximately 41 percent compared to the same period. Meanwhile, pulses of 5,000, 10,000, and 20,000 are the denominations for top-up credit that customers are most interested in during the RAFI 1443 H moment.
“The growth of customer transactions through the DigiPOS service! It is hoped that it can encourage the business revival of Telkomsel’s outlet/reseller partners who are also part of the Micro, Small and Medium Enterprises,” said Hendri. ***
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