Subholding Gas Pertamina Percepat Transformasi Bisnis Berbasis Digital | OBROLANBISNIS.com — Subholding Gas Pertamina, PT PGN Tbk, terus mengupayakan percepatan transformasi bisnis dan berbasis digital khususnya selama pandemi COVID-19. Percepatan tersebut memberikan dampak pada upaya pemulihan dan perbaikan kinerja perusahaan dalam waktu yang relatif cepat.
“Kami terus mempeluas jangkauan pelanggan dan saat ini tengah melakukan mega proyek jaringan gas rumah tangga untuk 1 juta pelanggan per tahun melalui produk GasKita. Maka strategi bisnis berbasis digital dilakukan agar bisa terhubung secara lebih luas dengan masyarakat,” jelas Direktur Sales dan Operasi, Faris Aziz.
“Masyarakat saat ini sudah familiar dengan digital sehingga kami aktif untuk lebih dekat masyarakat melalui platform digital. Kami juga menjawab segala pertanyaan tentang gas bumi melalui chat Whatsapp di nomor 081511500645,” lanjut Faris.
PGN aktif melakukan kampanye digital Gaskita. Pada tahun 2021, digital advertising Gaskita mencapai lebih dari 3,4 juta impression dan lebih dari 150.000 engagement pada media sosial. Selain itu, lebih dari 10% pelanggan baru mendaftar melalui registrasi online.
Selain itu, PGN berkolaborasi dengan Tokopedia sebagai e-wallet pembayaran tagihan gas bumi. Melalui platform digital ini, pelanggan sangat dimudahkan dalam pembayaran tagihan gas apalagi selama masa pandemi.
“Bersama Tokopedia, PGN pernah membuat social campaign digital dan mendapatkan international recognition. PGN dan Tokopedia membantu UMKM kuliner pelanggan PGN dengan membuat special page bernama Dapur Gaskita di mana pengguna Tokopedia bisa membeli kuliner dari pelanggan PGN tersebut,” jelas Faris.
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Kolaborasi digital PGN dan Tokopedia ditargetkan untuk memberikan dampak pemulihan ekonomi bagi UMKM di masa pandemi.
Gaskita memberikan jaminan benefit dari penggunaan gas bumi yakni lebih praktis, aman, dan modern. Tahun 2021, penyerapan gas bumi di sektor rumah tangga (Gaskita) sekitar 5,5 BBTUD. Dari penyerapan tersebut, Gaskita PGN berhasil berkontribusi pada penurunan subsidi gas tabung sekitar Rp 330 Milyar per tahun.
Untuk percepatan program jargas rumah tangga nasional, PGN menggandeng BUMN Karya, BUMD, dan developer terkemuka di Indonesia. Program Sejuta Rumah (PSR) menyasar Rusun Perum Perumnas di lokasi berbasis Transit Oriented Development.
Lokasi tersebut meliputi Semesta Mahata Serpong di Stasiun Rawa Buntu Tangerang Selatan dan Semesta Mahata Tanjung Barat Jakarta.
Tak hanya melalui pipa, PGN memiliki produk Gaslink bagi pelanggan yang berlokasi jauh dari jaringan pipa gas PGN. Pada Desember 2021, PGN me-launching varian GasLink Cylinder yang menyasar industri restoran dan usaha kecil.
“Dengan beralih ke GasLink, pelanggan akan mendapatkan kepraktisan dan penghematan biaya lebih dari 10%,” ujar Faris.
PGN juga menerapkan strategi marketing 3.0 dimana perusahaan bertanggung jawab terhadap kepentingan perusahaan sendiri, sosial, serta lingkungan. Maka PGN melihat dampak positif gas bumi terhadap lingkungan di era transisi energi, serta dalam mengurangi emisi karbon sesuai target pemerintah Indonesia pada Net Zero Emission tahun 2060.
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Gas bumi menghasilkan CO2 sebesar 52,91 Kg/ MMBTU, nilainya lebih rendah 30% dari BBM dan lebih rendah 16% daru LPG. Penurunan emisi karena konversi ke gas bumi mencapai lebih dari 774.000 ton CO2 per tahun di PLTMG Sorong (sektor kelistrikkan), penurunan emisi kilang sebesar 217.000 ton CO2 tahun 2021(sektor energi primer), dan penurunan karbon pada jargas sebanyak 20.000 ton CO2 pada tahun 2021.
Atas pencapaian pada transformasi bisnis tersebut, PGN berhasil meraih penghargaan BUMN Entreprenurial Marketing Award 2022 Markplus Inc sebagai “The Most Promising Company in Srategic Marketing Bronze Winner” dan “The Most Promising Company in Marketing 3.0 Bronze Winner” kategori Anak Perusahaan BUMN, 18/5/2022.
“Capaian penghargaan BUMN Entreprenurial Marketing Award mendorong PGN untuk menciptakan inovasi strategi bisnis maupun layanan sesuai dengan perkembangan teknologi. Dengan target penembahan pelanggan yang besar di berbagai daerah di Indonesia, platform digital menjadi salah satu tools PGN kedepan agar pelanggan dapat terlayani dengan optimal,” ucap Faris.
BUMN Entreprenurial Marketing Award 2022 termasuk dalam rangkaian BUMN Marketing Day 2022 ke-10. Pelaksanaan penjurian melibatkan anggota Jakarta CMO Club, Indonesia Marketing Association dan International Council for Small Business di Indonesia. ***
Pertamina Gas Subholding Accelerates Digital-Based Business Transformation | OBROLANBISNIS.com — Pertamina Gas Subholding, PT PGN Tbk, continues to strive to accelerate digital and business-based transformation, especially during the COVID-19 pandemic. This acceleration has an impact on efforts to recover and improve the company’s performance in a relatively fast time.
“We continue to expand our customer reach and are currently undertaking a household gas network mega project for 1 million customers per year through the GasKita product. So a digital-based business strategy is carried out so that they can be connected more broadly with the community,” explained Director of Sales and Operations, Faris Aziz.
“People are now familiar with digital, so we are active to get closer to the community through digital platforms. We also answer all questions about natural gas via WhatsApp chat at 081511500645,” Faris continued.
PGN is actively conducting Gaskita digital campaigns. In 2021, Gaskita’s digital advertising reached more than 3.4 million impressions and more than 150,000 engagements on social media. In addition, more than 10% of new customers register through online registration.
In addition, PGN collaborates with Tokopedia as an e-wallet for paying natural gas bills. Through this digital platform, it is very easy for customers to pay gas bills, especially during the pandemic.
“Together with Tokopedia, PGN has created a digital social campaign and received international recognition. PGN and Tokopedia help MSMEs with culinary PGN customers by creating a special page called Dapur Gaskita where Tokopedia users can buy food from these PGN customers,” explained Faris.
The digital collaboration between PGN and Tokopedia is targeted to have an impact on economic recovery for MSMEs during the pandemic.
Gaskita guarantees the benefits of using natural gas, which is more practical, safe, and modern. In 2021, natural gas absorption in the household sector (Gaskita) will be around 5.5 BBTUD. From this absorption, Gaskita PGN has succeeded in contributing to the reduction of gas subsidy by around Rp. 330 billion per year.
To accelerate the national household jargas program, PGN cooperates with BUMN Karya, BUMD, and leading developers in Indonesia. The One Million Houses Program (PSR) targets Perum Perumnas Flats in Transit Oriented Development-based locations.
The locations include the Mahata Serpong Universe at Rawa Buntu Station, South Tangerang and the West Tanjung Mahata Universe in Jakarta.
Not only through pipes, PGN has Gaslink products for customers who are located far from PGN’s gas pipeline network. In December 2021, PGN launched the GasLink Cylinder variant which targets the restaurant industry and small businesses.
“By switching to GasLink, customers will get more practicality and cost savings of more than 10%,” said Faris.
PGN also implements a marketing 3.0 strategy in which the company is responsible for its own, social and environmental interests. So PGN sees the positive impact of natural gas on the environment in the energy transition era, as well as in reducing carbon emissions according to the Indonesian government’s target of Net Zero Emissions in 2060.
Natural gas produces CO2 of 52.91 Kg/MMBTU, the value is 30% lower than BBM and 16% lower than LPG. Emission reduction due to conversion to natural gas reaches more than 774,000 tons CO2 per year at PLTMG Sorong (electricity sector), refinery emission reductions by 217,000 tons CO2 in 2021 (primary energy sector), and carbon reduction in gas and gas by 20,000 tons CO2 in 2021 .
For this achievement in business transformation, PGN won the BUMN Entrepreneurial Marketing Award 2022 Markplus Inc as “The Most Promising Company in Strategic Marketing Bronze Winner” and “The Most Promising Company in Marketing 3.0 Bronze Winner” for the category of BUMN Subsidiary, 18/5 /2022.
“The achievement of the BUMN Entrepreneurial Marketing Award encourages PGN to create innovative business strategies and services in accordance with technological developments. With the target of adding large customers in various regions in Indonesia, the digital platform is one of PGN’s future tools so that customers can be served optimally,” said Faris.
The BUMN Entrepreneurial Marketing Award 2022 is included in the 10th BUMN Marketing Day 2022 series. The judging involves members of the Jakarta CMO Club, the Indonesia Marketing Association and the International Council for Small Business in Indonesia. ***
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