Sebelum Balapan Kejuaraan APRC 2022 | Wakil Gubernur Cicipi Kopi Binaan Petani TPL

Sebelum Balapan Kejuaraan APRC 2022 | Wakil Gubernur Cicipi Kopi Binaan Petani TPL

Sebelum Balapan Kejuaraan APRC 2022 | Wakil Gubernur Cicipi Kopi Binaan Petani TPL | OBROLANBISNIS.com — Ada yang menarik dalam Kejuaraan Asian-Pacific Rally Championship (APRC) tahun 2022, yang berlangsung di Hutan Tanaman Industri (HTI) PT Toba Pulp Lestari, Tbk (TPL).

Booth kopi yang disediakan perusahaan pulp, TPL, disinggahi para perally nasional dan internasional untuk menyeruput minuman berwarna hitam sebelum balapan.

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Termasuk Musa Rajekshah yang akrab disapa Ijek, salah seorang perally nasional yang juga menjabat Wakil Gubernur Sumatera Utara (Sumut) mengunjungi booth kopi pada stand produk-produk pelaku Usaha Mikro Kecil dan Menengah (UMKM) bina TPL, Sabtu, 24 September 2022.

Sebelum balapan, Musa Rajekshah bersama rombongan menyapa para pelaku dan kelompok UMKM binaan TPL, dusuguhi secangkir kopi gratis, hasil binaan TPL yang berasal dari Desa Sihaporas, TPL Sektor Aek Nauli.

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“Rasanya dan aroma kopi enak. Kalau bisa branding kopi dibuat dan dipromosikan melalui digital, sehingga diketahui banyak kalangan, seperti di beberapa warung kopi yang terkenal di Indonesia dan luar negeri,” ujar Ijeck sembari berdialog dengan petani kopi binaan TPL, Parsaoran Ambarita.

Menurut Ijeck, kualitas kemasan produk-produk UMKM butuh ditingkatkan agar lebih layak dipasarkan ke pasar Indonesia dan luar negeri. “Kemasan produk ini perlu ditingkatkan sehingga dapat dipromosikan dan dipasarkan melalui digital hingga go internasional,” ungkapnya.

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Sementara itu, Direktur TPL, Anwar Lawden didampingi Thasya Sirait, Community Development Officer (CD) TPL menjelaskan, saat ini beberapa kemasan produk kelompok petani binaan perusahaan dijajal untuk mendukung kegiatan APRC 2022 di Sektor Aek Nauli.

“Kita menawarkan kemasan hasil produk para petani binaan perusahaan, kemasan kopi asli Simalungun dan Toba, Sambal Andaliman, Bubuk Andaliman, Madu Asli, Keripik Pisang Toba dan Sabun Cair yang diolah sendiri dari jeruk nipis,” kata Thasya.

Beliau menambahkan, melalui ajang bergengsi ini kesempatan terbuka besar untuk mempromosikan produk UMKM binaan TPL agar lebih bisa dinikmati oleh khalayak nasional bahkan internasional. ***

 

 

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Before the 2022 APRC Championship Race | Deputy Governor Tastes Coffee Assisted by TPL Farmers | OBROLANBISNIS.com — There is something interesting about the 2022 Asian-Pacific Rally Championship (APRC), which will take place at PT Toba Pulp Lestari’s Industrial Plantation Forest (HTI), Tbk (TPL).

The coffee booth provided by the pulp company, TPL, was visited by national and international perally to sip black drinks before the race.

Including Musa Rajekshah who is familiarly called Ijek, one of the national perally who also serves as the Deputy Governor of North Sumatra (North Sumatra) visited the coffee booth at the product stand of Micro, Small and Medium Enterprises (UMKM) fostered by TPL, Saturday, September 24, 2022.

Before the race, Musa Rajekshah with his entourage greeted the actors and the MSME group assisted by TPL, served a free cup of coffee, which was fostered by TPL from Sihaporas Village, TPL Sector Aek Nauli.

“The taste and aroma of coffee is good. If possible, coffee branding is made and promoted through digital means, so that it is known to many people, such as in several famous coffee shops in Indonesia and abroad,” said Ijeck while having a dialogue with TPL-assisted coffee farmers, Parsaoran Ambarita.

 

 

According to Ijeck, the packaging quality of MSME products needs to be improved so that it is more suitable to be marketed to Indonesian and foreign markets. “The packaging of this product needs to be improved so that it can be promoted and marketed through digital to go international,” he said.

Meanwhile, Director of TPL, Anwar Lawden accompanied by Thasya Sirait, Community Development Officer (CD) of TPL, explained that currently several product packages of the farmer groups assisted by the company are being tested to support APRC 2022 activities in the Aek Nauli Sector.

“We offer packaging for the products of the farmers assisted by the company, original Simalungun and Toba coffee, Andaliman Sambal, Andaliman Powder, Original Honey, Toba Banana Chips and Liquid Soap which are prepared from lime,” said Thasya.

He added, through this prestigious event, there is a great opportunity to promote MSME products assisted by TPL so that they can be enjoyed by national and even international audiences. ***

 

 

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