Daihatsu Berhasil Pecah ‘Telor’ Market Share Otomotif Tahun 2022 Capai 18 Persen Lebih | OBROLANBISNIS.com — PT Astra Daihatsu Motor (Daihatsu) berhasil mempertahankan berturut-turut selama 14 tahun dalam market share otomotif di Indonesia.
“Berdasarkan data Gaikindo (Gabungan Industri Kendaraan Bermotor Indonesia), Daihatsu berhasil mempertahankan ranking kedua selama 14 tahun dengan rekor Market Share tertinggi sebesar 18,6 persen,” beber Marketing Head PT Astra Daihatsu Motor, Hendrayadi Lastiyoso dalam pagelaran Daihatsu Urban Fest yang berlangsung di Medan, Kamis, 19 Januari 2023.
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Menurut Hendrayadi, pencapaian 18 persen lebih market share otomotif bagi Daihatsu adalah sebuah kabar yang menggembirakan.
“Kita (Daihatsu) berhasil pecah telor market share otomotif sebesar 18 persen lebih di tahun 2022. Sebelumnya, market share yang dicapai Daihatsu sebesar 17,4 persen di tahun 2021. Ini membuktikan bahwa pasar motor Daihatsu masih diminati oleh masyarakat Indonesia,” ungkapnya.
Market share bagi Daihatsu selama tahun 2022 disumbang oleh penjualan mobil bermerk Sigra sebesar 47,1 (24,9 persen). Kemudian Grand Max PU sebesar 45,6 atau 24,2 persen.
“Selebihnya model mobil Xenia (12,7%); Ayla (12,3%); Terios (11,2%); Grand Max MB (7,8%); Rocky (9,9%); Luxio (1,3%); dan Sirion (0,8%).
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Bicara soal pasar mobil di Indonesia, lanjut Hendrayadi Lastiyoso, di tahun 2022, jumlah mobil yang terjual tembus diatas 1 juta unit dengan berbagai merk. “Untuk pasar Daihatsu berhasil tumbuh 24,9 persen di tahun 2022 dengan total 189 ribu unit,” ucapnya.
Tumbuhnya pasar mobil sejak pascapandemi didorong oleh kebijakan relaksasi PPnBM DTM yang diterapkan oleh pemerintah. “Kebijakan relaksasi bagi Daihatsu sangat mendorong pertumbuhan pasar mobil tanah air pascapandemi,” jelasnya.
Pasar Daihatsu Pecah Telor di Sumut
Sementara itu, Edy Susanto, Regional Head Astra Daihatsu Sumbagut mengklaim bahwa pencapaian pasar Daihatsu di Sumatera Utara (Sumut) juga pecah telor.
“Secara nasional market Daihatsu alami pecah telor. Penjualan Daihatsu di Sumut juga mengalami pecah telor. Dan angka 15,44% retail sales Daihatsu di Sumut tahun 2022 baru pertama kali disentuh sepanjang sejarah Daihatsu di Sumut. Sebelumnya, di posisi 13,6 persen penjualan Daihatsu tahun 2021 di Sumut,” ungkap Edy.
Edy membilang, kontribusi penjualan model Daihatsu di wilayah Sumut didominasi Sigra sebanyak 1572 unit, disusul Gran Max PU 1422 unit.
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“Sigra dan Gran Max PU memberikan kontribusi besar penjualan Daihatsu di Sumut selama tahun 2022. Dengan kontribusi masing-masing Sigra 24% dan Gran Max PU 22%,” cetus Edy.
Edy menyebutkan, recovery ekonomi Sumut pascapandemi terbilang sangat cepat jika dibandingkan dengan daerah lain. “Pertumbuhan ekonomi di wilayah Sumut yang cukup baik pascapandemi telah mendorong pasar otomotif Daihatsu bertumbuh hingga sampai sekarang ini,” ucap Edy.
Pria berkacamata ini mengharapkan, pencapaian penjualan Astra Daihatsu Sumbagut dapat dipertahankan di tahun 2023. ***
google translate
Daihatsu Successfully Breaks ‘Egg’ Automotive Market Share in 2022 Reaches More than 18 Percent | OBROLANBISNIS.com — PT Astra Daihatsu Motor (Daihatsu) has managed to maintain its 14th consecutive year in the automotive market share in Indonesia.
“Based on data from Gaikindo (Indonesian Association of Automotive Industries), Daihatsu has managed to maintain its second rank for 14 years with the highest market share record of 18.6 percent,” said Marketing Head of PT Astra Daihatsu Motor, Hendrayadi Lastiyoso at the Daihatsu Urban Fest event which took place at Medan, Thursday, 19 January 2023.
According to Hendrayadi, the achievement of more than 18 percent of the automotive market share for Daihatsu is encouraging news.
“We (Daihatsu) have succeeded in breaking the egg in the automotive market share by more than 18 percent in 2022. Previously, the market share that Daihatsu achieved was 17.4 percent in 2021. This proves that the Daihatsu motorcycle market is still in demand by the Indonesian people,” he said.
Market share for Daihatsu in 2022 is contributed by sales of Sigra branded cars of 47.1 (24.9 percent). Then Grand Max PU was 45.6 or 24.2 percent.
“The rest of the car models are Xenia (12.7%); Ayla (12.3%); Terios (11.2%); Grand Max MB (7.8%); Rocky (9.9%); Luxio (1, 3%), and Sirion (0.8%).
Talking about the car market in Indonesia, continued Hendrayadi Lastiyoso, in 2022, the number of cars sold will exceed 1 million units with various brands. “For the Daihatsu market, it managed to grow 24.9 percent in 2022 with a total of 189 thousand units,” he said.
The growth of the car market since the post-pandemic period has been driven by the PPnBM DTM relaxation policy implemented by the government. “The relaxation policy for Daihatsu has greatly encouraged the post-pandemic growth of the country’s car market,” he explained.
Daihatsu Market Breaks Eggs in North Sumatra
Meanwhile, Edy Susanto, Regional Head of Astra Daihatsu Sumbagut claims that Daihatsu’s market achievement in North Sumatra (North Sumatra) has also broken eggs.
“Nationally, the Daihatsu market has experienced a breakdown. Daihatsu sales in North Sumatra have also experienced a breakdown. And the 15.44% retail sales figure for Daihatsu in North Sumatra in 2022 is the first time it has been touched in the history of Daihatsu in North Sumatra. Previously, it was at 13.6% sales. Daihatsu in 2021 in North Sumatra,” said Edy.
Edy said that the sales contribution of the Daihatsu model in the North Sumatra region was dominated by Sigra with 1572 units, followed by Gran Max PU with 1422 units.
“Sigra and Gran Max PU make a major contribution to Daihatsu sales in North Sumatra during 2022. With a contribution of 24% each for Sigra and 22% for Gran Max PU,” said Edy.
Edy said, North Sumatra’s post-pandemic economic recovery was fairly fast when compared to other regions. “Economic growth in the North Sumatra region which is quite good after the pandemic has encouraged the Daihatsu automotive market to grow until now,” said Edy.
This bespectacled man hopes that Astra Daihatsu Sumbagut’s sales achievement can be maintained in 2023. ***
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