Kerajinan Aklirik Milik Sianturi Asal Kampung Berseri Astra Tembus Pasar Luar Negeri • OBROLANBISNIS.com — Siti Nurbaya Sianturi adalah seorang pelaku Usaha Micro, Kecil, dan Menengah (UMKM) kerajinan akrilik, seperti vas bunga dan tempat tisu, yang karyanya telah menebus pasar luar negeri, seperti jiran tetangga, Malaysia.
Boru Sianturi itu bermukim di Kampung Berseri Astra (KBA) Cengkeh Turi, yang beralamat lengkap di Jalan Sabit, Lingkungan VI, Kelurahan Cengkeh Turi, Kecamatan Binjai Utara, Kota Binjai, Sumatera Utara (Sumut).
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Kampung Berseri Astra adalah program Kontribusi Sosial Berkelanjutan Astra dari PT Astra International Tbk, yang diimplementasikan kepada masyarakat dengan konsep pengembangan yang mengintegrasikan 4 pilar program, yaitu Pendidikan, Kewirausahaan, Lingkungan dan Kesehatan.
Melalui program Kampung Berseri Astra ini masyarakat dan perusahaan dapat berkolaborasi untuk bersama mewujudkan wilayah yang bersih, sehat, cerdas dan produktif sehingga dapat meningkatkan kualitas hidup masyarakat di wilayah Kampung Berseri Astra.
Rendi, salah satu pelaku UMKM yang bermukim di KBA sama dengan Siti Nurbaya Sianturi menyatakan, rata-rata, 70 persen dari warga kampung kami bergerak di sektor UMKM.
Kembali kepada Siti Nurbaya Sianturi, ia menyatakan bahwa berangkat dari pembuat benda-benda kerajinan aklirik seorang diri, usahanya telah berkembang.
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“Ada 13 orang warga sini membantu kerajinan akrilik, mudah-mudahan artinya membantu perekonomian rumah tangga mereka. Harapan kami, program Astra ini terus berkesinambungan. Semua sedih kalau ditinggalkan,” kata Siti Nurbaya Sianturi.
Rendi pun sepakat, ia menyatakan bahwa sentuhan Astra membuat denyut kampung mereka bergerak positif.
Seperti saat bertandang ke KBA Cengkeh Turi, saat itu terhampar pemandangan perkampungan asri. Warga menjalankan UMKM seperti gorengan, kerajinan tangan sampai warung. Kemudian tampak pula beberapa ibu yang berolah raga jogging di sore hari.
“Dampak program pembimbingan Astra bagus untuk mengembangkan masyarakat, seperti kemarin ada pelatihan jahit, buat vas bunga dan banyak lagi,” jelas Rendi.
Ia menambahkan, jumlah Kepala Keluarga (KK) KBA satu ini sekira 380 orang. Hadirnya program KBA yang berkolaborasi dengan warga menginspirasi masyarakat kawasan itu untuk semakin giat mengembangkan UMKM.
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Ia menuturkan bahwa program KBA di daerahnya termasuk bantuan aneka bunga untuk taman, bantuan untuk Posyandu, hingga perhatian terhadap UMKM yang membuat warga sekitar produktif di tengah kepungan masalah narkoba yang sedang marak di Sumatera Utara.
Tidak kalah menarik, dari program bimbingan Astra ini, suasana kampung tampak bersih, asri dengan pohon dan bunga tumbuh terawat. Tanpa ada sampah rumah tangga yang teronggok di tepi jalan, turut menambah kesan bersih di permukiman itu. ***
google translate
Acrylic Crafts Owned by Sianturi from Kampung Berseri Astra Penetrate Overseas Market • OBROLANBISNIS.com — Siti Nurbaya Sianturi is a Micro, Small, and Medium Enterprise (UMKM) actor in acrylic crafts, such as flower vases and tissue holders, whose work has penetrated the overseas market, such as our neighboring country, Malaysia.
Boru Sianturi lives in Kampung Berseri Astra (KBA) Cengkeh Turi, which is located at Jalan Sabit, Lingkungan VI, Kelurahan Cengkeh Turi, Binjai Utara District, Binjai City, North Sumatra (Sumut).
Kampung Berseri Astra is a Sustainable Social Contribution program from Astra from PT Astra International Tbk, which is implemented in the community with a development concept that integrates 4 program pillars, namely Education, Entrepreneurship, Environment and Health.
Through the Kampung Berseri Astra program, the community and companies can collaborate to create a clean, healthy, smart and productive area so that they can improve the quality of life of the community in the Kampung Berseri Astra area.
Rendi, one of the MSME actors who lives in KBA with Siti Nurbaya Sianturi, stated that on average, 70 percent of our village residents are engaged in the MSME sector.
Returning to Siti Nurbaya Sianturi, she stated that starting from making acrylic crafts alone, her business has grown.
“There are 13 residents here helping with acrylic crafts, hopefully it will help their household economy. We hope that this Astra program will continue. Everyone will be sad if they are left behind,” said Siti Nurbaya Sianturi.
Rendi also agreed, he stated that Astra’s touch made the pulse of their village move positively.
Like when visiting KBA Cengkeh Turi, at that time the view of the beautiful village was spread out. Residents run MSMEs such as fried foods, handicrafts to stalls. Then there were also several mothers who were jogging in the afternoon.
“The impact of the Astra mentoring program is good for developing the community, like yesterday there was sewing training, making flower vases and many more,” explained Rendi.
He added that the number of KBA Family Heads (KK) is around 380 people. The presence of the KBA program that collaborates with residents inspires the people in the area to be more active in developing MSMEs.
He said that the KBA program in his area includes assistance with various flowers for the garden, assistance for Posyandu, to attention to MSMEs that make local residents productive amidst the siege of drug problems that are currently rampant in North Sumatra.
No less interesting, from this Astra mentoring program, the village atmosphere looks clean, beautiful with trees and flowers growing well maintained. Without any household waste piled up on the side of the road, it also adds to the clean impression in the settlement. ***
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